XI

CG: Thailand

Motion, Graphic, Graphic Identity

CG: Thailand

In collaboration with CG Media House, the studio developed the visual identity for Coral Gardeners' Thailand expansion. Inspired by the energy of Thai streets and the vibrant local community, the process involved deep engagement with Thai typography and culture. What began as a challenge to visually capture the spirit of Thailand evolved into a looped, flowing logo echoing the rhythmic curves of Thai script. The result was a playful and dynamic identity that resonated with both the local team and global audience, bringing renewed energy to Coral Gardeners' mission in Southeast Asia.

ProductionCG Media House

CG: Thailand Launch Video

Thai script loops diagram
In Thai script, most letters begin with a loop, and even in styles where the loop isn't visible, writers typically start from that loop's location. The only letters without a loop are ก (gaw gai) and ธ (tho thahan).
Final logo design
Adopted these loops and mimicked the handwriting to build the typographic logo.
Logotype Coral Gardeners Thailand
Born from Lato Black, inspired by the Thai script.

Social Media

Coral Gardeners Thailand logo design process
Coral Gardeners Thailand brand application
Coral Gardeners Thailand visual identity system
Coral Gardeners Thailand marketing materials
Coral Gardeners Thailand typography exploration
Coral Gardeners Thailand social media design
Coral Gardeners Thailand brand guidelines
Coral Gardeners Thailand final logo application